SWAG That Makes a Difference
Has a free pen, drawstring bag, or stress ball ever really made you think more favorably about an organization? Personally, as a coffee fiend and mug aficionado, I appreciate a good coffee cup, but I’ve never received a free mug that’s changed my life.
Still, walk through any conference - ANY conference - and this sort of swag is everywhere. If it’s inexpensive and you can slap a logo on it, someone is giving one away.
But for all the thousands of dollars spent on these trinkets, how effective are they really? Is your pen going to be all that different than the next one? Does anyone really need another water bottle?
What if instead of spending money on trinkets people will ignore or even worse just throw away, you gave them something memorable? Something that could actually make a difference for them? Something that conference attendees will actually make a point of visiting your booth for?
Professional headshots are that “something.” Sponsoring professional headshots at your next conference brings you:
Increased promotion and brand awareness for your organization
You will be offering them something that has real value. With social media profiles, everyone needs a headshot, and you are saving people time and money by offering them one. As a result, people will seek you out and mention you to other attendees.
Increased foot traffic to your booth
By positioning the headshots in or right next to your booth, you become a destination. The headshots serve as a magnet, attracting attendees right to your doorstep.
Increased lead data collection
To deliver the headshots to the attendees, some simple contact info is required and people are happy to share their email and phone number. Post-conference follow-ups become much easier.
Increased face-to-face interactions with potential leads
At many conferences you only get a few seconds to engage an attendee as they pass by your table. Offering headshots means people will be spending more time at your booth. An individual headshot may only take a couple minutes, but because of the value people receive they are willing to wait in line. This gives you the perfect opportunity to strike up conversations.
Increased ROI
Increased awareness, foot traffic, lead data, and more conversations with attendees translates into increased ROI for your organization. Show me a pen that does that.
Interested in offering headshots at the next conference your organization attends? I’d love to talk with you about how I can help you increase your conference ROI.